Marketing Compliance


Compliance refers to the act of responding favorably to a request by others. The request may be explicit, such as a direct request for a charity donation, or implicit, such as an advertisement promoting some product without directly asking for a purchase. In all cases, we realise that we are being urged to respond in a desired way

Marketing firms, as well as governments, obviously rely on compliance.  What other institutions rely on compliance?  Discuss.

Read the section on compliance in your Kognity text:

**Make sure you enter Cialdini into your study guide to studies aligned with the corresponding learning outcome, “Discuss the use of Compliance Techniques”**

Can you think of any commercials or add campaigns that use the above compliance techniques? Discuss.

Your assignment is to create  research based add!  The assignment and corresponding rubric are linked below:

Compliance Ad Campaign–CBI

Psych Commercial Rubric


Is Moral War Possible?


IS morality in war an oxymoron?  Answer this. Now think back, was there a time when war was practiced within the confines of moral laws of engagement? Was there a time when war was total and absolute?  Where does the world stand today in opinion regarding this question? Where do you stand? 

We’ll watch hitler’s speech to Germany rationalizing his use of total warfare against England: 

We’ll then read about the brilliant American Author Kurt Vonnegut’s experiences in WW2 with the fire bombing of Dresdan:

Resource #1:

Resource #2:;c=mqr;c=mqrarchive;idno=act2080.0049.111;rgn=main;view=text;xc=1;g=mqrg

We’ll discuss the above and then view similar practice from a different perspective via former Defense Secretary Robert McNamara’s WW2 experience in the Pacific realm via the award winning documentary Fog of War. 

When finished with our learnings, we’ll self reflect via the following learning helper: 

Morality in War?