Your task is to design a health promotion campaign that is research based and grounded in empirically supported models and theories of health promotion (this is a Health Psych Learning outcome)
Your Requirements and resulting procedure is as follows:
- What element of wellness do you want to promote!?
- Who is your “target population”?
- Which social cognition model (TRA, HBM, SET=>TPB or PHA) or health promotion strategy does your campaign leverage?
- Explain how your promotion campaign is related to the aforementioned model or strategy. What element of the model or strategy does your campaign leverage in order to be successful?
- Design a plan of implementation
- Explain why you think this plan would work!
- Create 1 artifact…POSTER; plan for commercial; print ad; banner add online, brochure.