Download the learning helper linked here: Understanding Effective Models of Health Promotion
Utilize our class google doc (found on the health psych page) as well as this resource extracted from an Albert Bandura article: Bandura on Health belief model chart to understand the following two learning outcomes:
- Examine models and theories of health promotion
- Discuss the effectiveness of health promotion strategies
Read the incredibly interesting Atlantic article titled, “The Irrationality of Alcoholics Anonymous” linked here: https://www.theatlantic.com/magazine/archive/2015/04/the-irrationality-of-alcoholics-anonymous/386255/
While reading, fill out the following chart: AA Analyzed with the the goal of addressing the learning outcome, “Examine prevention strategies and treatments for substance abuse and addictive behavior”
Check out the study below by Nora Volkow et al. (2011):
This research aligns with much of the work Volkow has been doing for much of the past 15 years. Her goal is to treat addicts. Like everything in treatment, treatment is most effective when underlying etiology is clear. Thus, Ms. Volkow is taking a reductionist approach to understand addiction at its most fundamental level.
After reading her research, we’ll watch her discuss her seismic findings:
Your task is to design a health promotion campaign that is research based and grounded in empirically supported models and theories of health promotion (this is a Health Psych Learning outcome)
Your Requirements and resulting procedure is as follows:
- What element of wellness do you want to promote!?
- Who is your “target population”?
- Which social cognition model (TRA, HBM, SET=>TPB or PHA) or health promotion strategy does your campaign leverage?
- Explain how your promotion campaign is related to the aforementioned model or strategy. What element of the model or strategy does your campaign leverage in order to be successful?
- Design a plan of implementation
- Explain why you think this plan would work!
- Create 1 artifact…POSTER; plan for commercial; print ad; banner add online, brochure.
Since we’ll be in the PAC watching the returns, here are two articles you should read between prognostications! Be ready to discuss both next class!
The Brains of Buddhists: A great Atlantic Piece elucidating the work of Richard Davidson. Excellent for LOs of evaluating coping strategies of stress as well as BLOA cognitive effect on physiological process!
Generation Adderall: Really interesting New York Times piece by a former Adderall addict
School is stressful–senior year is stressful! But of course it doesn’t HAVE to be. As we’ve learned in class, stress (the physiological response) is largely cognitive in nature. The activity below will help you to identify some of your own cognitive biases and uncover how you may be exacerbating your stress levels! It will also require that you engage in research around coping strategies.
Professor Robert Sapolsky of Stanford with one of his subjects
Read the article linked below discussing the work of Robert Sapolsky and his research into Baboon Hierarchies, the hormone cortisol, stress response and the environment’s effect on physiology below:
Spolsky article on stress
If you don’t like the PDF linked above, you can read the online version here:
**We’ll discuss how the contents affect our understanding of psychology in general, as well as the BLOA learning outcomes in particular next class!!!***