Your task is to design a health promotion campaign that is research based and grounded in empirically supported models and theories of health promotion (this is a Health Psych Learning outcome)
Your Requirements and resulting procedure is as follows:
- What element of wellness do you want to promote!?
- Who is your “target population”?
- Which social cognition model (TRA, HBM, SET=>TPB or PHA) or health promotion strategy does your campaign leverage?
- Explain how your promotion campaign is related to the aforementioned model or strategy. What element of the model or strategy does your campaign leverage in order to be successful?
- Design a plan of implementation
- Explain why you think this plan would work!
- Create 1 artifact…POSTER; plan for commercial; print ad; banner add online, brochure.
Since we’ll be in the PAC watching the returns, here are two articles you should read between prognostications! Be ready to discuss both next class!
The Brains of Buddhists: A great Atlantic Piece elucidating the work of Richard Davidson. Excellent for LOs of evaluating coping strategies of stress as well as BLOA cognitive effect on physiological process!
Generation Adderall: Really interesting New York Times piece by a former Adderall addict
School is stressful–senior year is stressful! But of course it doesn’t HAVE to be. As we’ve learned in class, stress (the physiological response) is largely cognitive in nature. The activity below will help you to identify some of your own cognitive biases and uncover how you may be exacerbating your stress levels! It will also require that you engage in research around coping strategies.
Professor Robert Sapolsky of Stanford with one of his subjects
Read the article linked below discussing the work of Robert Sapolsky and his research into Baboon Hierarchies, the hormone cortisol, stress response and the environment’s effect on physiology below:
Spolsky article on stress
If you don’t like the PDF linked above, you can read the online version here:
**We’ll discuss how the contents affect our understanding of psychology in general, as well as the BLOA learning outcomes in particular next class!!!***
The first study you’ll need to know is Sapolsky’s work with baboons and the physiological effects environmental stressors have on the release of cortisol (see linked post): https://awakenedlearning.com/2015/10/06/baboon-bullies-stress-and-physiology/
**The other study you’ll want to know in order to address this learning outcome completely is Rosenweig and Bennet’s study from 1972 involving Rats and environment** In this study they placed rats in either a stimulating environment or non stimulating environment for 30 or 60 days. They were then killed, and lesioned. Researchers found that the rats who spent time in the stimulating environments had increased thickness in the cerebral cortex area of the brain**
GAS Model of Stress Response
Complete the Stress Understood Learning Helper below and we’ll work on Coping Strategies next class!
Health Psychology – stress response