Understanding the Importance of Belonging

Being part of a group is a fundamental part of the human, and animal, experience

The KEY takeaway in Social Psychology is the innate need to belong. This desire to be a part of groups has a profound impact on our behaviour in both positive and negative ways. Use the linked investigative learning activity below in order to acquire research based knowledge regarding these effects:

Understanding Belonging Linked here

Socio Cultural Level of Analysis: Test TIME!!


The following are learning outcomes you should study for the SCLOA Unit Exam: 

  • Discuss the  use of compliance techniques
  • Evaluate research on conformity to group norms
  • explain social learning theory making reference to two relevant studies
  • Examine the role of two cultural dimensions on behavior
  • Discuss factors influencing conformity
  • Outline principles that define the sociocultural level of analysis
  • Evaluate social identity theory
  • Discuss two errors in attribution
  • Describe the role of situational and dispositional factors in explaining behavior

You call that happy!? Cultural differences in Emotion



It seems like something that should be constant and consistent across cultures; however ETIC studies such as those by Dr. Tsai have indicated otherwise!  Read the great summary article below on her work at Stanford on culture, emotion and the role that culture plays in shaping cognition:






A Psychological Legitimization of Link Crew


The Boomerang Project (linkable) and it’s Link Crew initiative provide a lot of information on the fact that Link Crew WORKS! But they don’t provide much information explaining WHY it works! Thus,

Task: Your task is to provide a research based psychological legitimization and rationalization for the Link Crew Program at SAS. IN short, WHY DOES IT WORK?

This Research by Professor Walton of Stanford (while he was at YALE) is a great place to start!


Download the document below that is your assignment for this project. The end result will be a keynote presentation!

A Psychological Legitimization of Link Crew: A Psychological Legitimization of Link Crew

Our First Step will be to understand what exactly link crew is. Firstly, we’ll consult our resident link crew leaders as they explain to you the following:

  1.  What are the goals of link crew?
  2. What activities do you engage in to reach your goals?
  3. Has a rationalization for these activities been given to you? if so, what is it?
  4. What “maintenance” activities do you engage in throughout the year?

Next, use the link to the Boomerang Project above to further your understanding of what link crew is.

Dissecting My Disposition


We’ve discussed the role that SITUATIONAL factors play in determining behavior, however we haven’t discussed the role that dispositional factors play.  Our disposition, includes traits that are own to us. The investigation of such traits is in itself it’s own sub set of psychological inquiry, personality research.

There are different theories regarding personality formation that I will cover here:

Personality Theories

However the most popular measure of Disposition is the Five Factor Model. Also known as the “Big Five” or Trait Theory. Take a Big five Personality test below!



The best way to remember the BIG FIVE traits is via the Acronymn,  CANOE








Is Facebook Making us Lonely? A social psychological analysis


Read the article by Stephen Marche from the Atlantic titled, “Is facebook making us lonely?” linked below:


Reflect on some key quotes below:

We know intuitively that loneliness and being alone are not the same thing. Solitude can be lovely. Crowded parties can be agony.”

social networking might be spreading the very isolation it seemed designed to conquer.”

We have all been in that scene: transfixed by the glare of a screen, hungering for response.”

And then highlights some of your own!! **Side note…if you’re not already using Diigo, you need to be….. http://www.diigo.com …***